"I desire fresh and youthful skin! What should I do?"
With so many choices of skincare products, it's hard to formulate a skincare routine.
In order to bring out the most beautiful appearance of the skin, it is recommended to start by satisfying its basic needs!
So, what are the essential cosmetics for a glowing complexion that reflects beauty and health?

Hydration
We hear it often and maybe we take it for granted, but the most important step for beautiful skin, firm and fresh, is hydration!
The dermis is a layer of skin underneath the epidermis.
Structural proteins, such as elastin and collagen, are found in the dermis. Among this network of proteins, there is a gel-like substance, which has a huge amount of water.
When our skin becomes dehydrated, the structural proteins are put under more stress, resulting in a loss of consistency that visually appears as fine lines and wrinkles on the outside of the skin.
Therefore, the first and necessary step in anti-aging, but also in maintaining skin health, is hydration.
If you want a moisturizer that offers the skin the necessary hydration without weighing it down and leaving a feeling of greasiness, then we recommend Best Seller Velvet Moisturizing Face Cream.
Made from organic olive oil from Crete, regenerating almond oil and hyaluronic acid, it replenishes the skin's moisture levels and gives it incredible softness.

Cleaning
Cleansing the face can lead to the emergence of brighter and clearer skin, or... the complete opposite!
Among the keratinocytes of the skin, there are lipids that act as our defenders!
They prevent water evaporation, maintain skin consistency and help in the movement of substances in the skin. At the same time, they protect against microbial invasion.
Frequent cleansing disturbs the balance of the skin barrier.
Very aggressive cleaners, while they clean well, remove along with the dirt and lipid defenders.
As a result, "gaps" are created that leave the skin exposed to external invasions.
For this reason, we seek a gentle cleansing that respects the skin.
Also, ideally, facial cleansing should be done only once a day, to allow our skin to produce the substances necessary for its proper functioning, such as sebum & sweat, which are building blocks of the skin's acid mantle.
"When should I do the facial cleansing? Morning or evening?"
In the morning it is recommended to rinse the face with plain water and then rinse the face with evening use the cleanser to remove the day's dirt, sunscreen and any make-up.
At Aura Kritis, knowing the need for gentle cleansing of the skin, we developed the unique formula that you will find in Natural Green Facial Soap.
It is a traditional method olive oil soap, produced by the cold saponification method.
This method allows the moisturizing glycerin to be retained inside the soap, so that it cleanses purely without drying the skin.
At the same time, it contains green clay, which has adsorbent properties for extra cleansing action, while at the same time it helps regulate oiliness.

Sunscreen
"Why does our skin age?"
Through scientific research it has been shown that the most important aging factor is... the sun!
Solar radiation is extremely strong.
So strong that it has the power to alter the structure of molecules and create highly reactive substances, called "free radicals".
Free radicals initiate reactions that can lead to the breakdown of collagen and elastin, inflammation and the breakdown of important structural components of the skin.
As a consequence of the above, fine lines and wrinkles appear on the skin.
In order to protect ourselves as much as possible from the harmful effects of solar radiation, it is recommended to use a sunscreen product daily, even during the winter months.
In fact, according to the instructions of each product, it is not enough to apply it only in the morning, but frequent renewal is required.
Aura Kritis is conducting research to develop the ideal formula for sun protection that will provide high coverage, with safe filters and comfortable application.
Unfortunately the formula is still in development, but we hope that we will soon be able to provide a natural solution to this important skin need!