The beauty standards of modern society have created a trend in which a uniform skin tone is sought, without spots, blotches and discolorations.
Listening to the needs of the public, Aura Kritis has created an innovative formula with spectacular results for the reduction of freckles.
However, in order to get the maximum benefits from this dynamic product, it is necessary to apply it according to instructions based on scientific data.
At Aura Kritis we are interested in the consumer receiving the maximum benefits from the high quality natural cosmetics we produce.
For this reason, we have listed simply and clearly everything you need to know about caring for skin prone to breakouts.
What are the blotches?
The spots are areas on the skin with a more intense colour tone, usually brown. They may vary in terms of colour intensity and shape, which is not always circular.
The most common sites are the face, neck, décolleté and hands, i.e. areas exposed to sunlight.
Why do freckles form on the skin?
Our skin contains many different cells in its structure, important for its proper functioning. Within these, there is a special category of cells that regulates the secretion of melanin.
Melanocytes are dendritic cells, i.e. they have some protrusions like "tentacles".

These cells are very special. While most cells "suffer" when exposed to UV radiation (such as solar radiation) and oxidative stress, melanocytes are like "superheroes": they can absorb UV radiation and survive significant genotoxic stress.
The melanocytes produce certain substances, like small granules. These granules contain melanin and are known as melanosomes. They are produced by the melanocytes and are channelled into neighbouring keratinocytes, which are the ones that create the outer appearance of the skin.
In keratinocytes, they secrete melanin, the substance responsible for the colour of our skin. It is also thanks to melanin that we tan when we go out in the sun.
But why do we get freckles?
UV radiation can cause disturbances in the normal functioning of melanocytes.
It can cause oxidative factors to build up in the skin, which in turn cause internal inflammation. These lead to fluctuations in the number, size, composition and distribution of melanosomes.
As a consequence, some of the "tentacles" that are closer to the epidermis produce more melanosomes and therefore more melanin than normal.
The result is visible to the naked eye: the freckles.
Can I reduce the freckles?
There are substances that have an effect of reducing the amount of melanin produced, through a variety of biochemical pathways.
For example, some substances inhibit the action of the enzyme "tyrosinase", which catalyses the reaction of melanin production.
Already since ancient times, materials from nature had been identified with the ability to give a bright and uniform tone to the skin.
With the knowledge of modern science and taking into account the traditional practices of Cretan Nature, Aura Kritis has created a new, innovative formula that acts specifically on the cause of the cause of the spots.
The "Discoloration Reduction" face cream is a combination of natural ingredients and modern active ingredients with proven effectiveness in reducing spots and blemishes.

How to protect myself from freckles in the summer?
During the summer months, the sunlight becomes more intense.
The day lasts longer, the sun is higher in the sky and the Earth is tilted more towards the sun. As a result, we are exposed to more intense ultraviolet radiation.
This radiation is the main cause of the appearance of freckles.
How can we protect ourselves from getting new papules, but also from increasing the intensity of those already present?
- Avoid direct exposure to the sun.
It is advisable to protect our skin from direct exposure to the sun. A hat, umbrella and protective clothing are the strongest allies on the beach.
2. Sunscreen
Even when we don't go swimming, we need to wear sunscreen. In the car, in the city, on the way to work, the same sun that we encounter at the sea is shining on our skin.
3. Vitamin C serum
A super antioxidant serum will suppress the oxidizing factors that can lead to the formation of freckles. We recommend the Shine & Protection with Vitamin C triple strength serum with soothing Aloe Vera and antioxidant Grapefruit for skincare. Always apply in combination with sunscreen.
4. Stop using products for freckles
Anti-discolouration products work by targeting the causes of melanin production. In this way, unwanted melanin that creates the blemishes on the skin is reduced.
But, at the same time, the levels of "good melanin" are also reduced.
It is the substance that protects us from the harmful effects of the sun. Without it, the cells are exposed to dangerous damage and thus to the formation of new discolorations.
Therefore, if we apply discolouration reduction products during the summer months, the intensity of the spots is reduced, but on the other hand, our skin becomes more vulnerable to the formation of new spots.
Even with the use of sunscreen, it is difficult to stay 100% protected.
Many sunscreens with chemical filters lose their effectiveness after some time and therefore it is recommended to renew the sunscreen frequently. However, how can we be sure if the sunscreen's activity has ended at 30 minutes (yes, it's possible) at 1 hour, 2 or 3?
What is wiser to do in the summer?
The best practice regarding skin care with freckle reducing agents in the summer is to stop using them during the months with higher sunlight intensity.
Depending on the geographical area of the user, this intensity varies.
For example, Crete, with its geographical position south of the European continent and adjacent to Africa, receives strong radiation from the sun from the end of May until the end of September.
For this period of time, it is recommended to stop using the Dyschromia Reduction Face Cream for optimal results.
It can be used again from autumn, to give it its dynamic, beneficial action.